How To Be Rich and Successful: 8 Secrets

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How to be rich and successful - children sharing secrets

Back in 1997, author Michael Jeffreys interviewed 15 top motivational gurus for his then, upcoming book. After talking to various experts including Brian Tracy and Dr Wayne Dyer about how to be rich and successful, he distilled 8 ‘Secrets’ to Success that they all agreed on.

Today his guidelines still stand up to scrutiny. I prefer to call the “secrets”, “keys” instead because they are really not secrets!

Key 1: Take 100% Responsibility for Your Life

In today’s society, many people develop the habit of blaming everybody from their parents to the government for any failure. Blaming something or somebody outside themselves is in effect allowing others to control your life.

This habit makes a person a ‘victim’. Those who don’t buy into a ‘victim’ mentality and take responsibility for their own actions have a far greater chance of learning how to be rich and successful.

Someone else’s opinion of you doesn’t have to become your reality unless you allow it. You have control and you decide.

Key 2: Live Your Life On Purpose

Keys held in a hand

What separates motivational thinkers from the rest of us, in the main, is that they believe they’re doing what they believe they were put here to do. People who believe they have a purpose and design their life with their purpose in mind are highly motivated and more creative than those without a purpose.

Those without purpose tend to avoid problems rather than strive to achieve their goals.

When you live life on purpose, your main focus is achieving what you want so for the entrepreneur (for example) this means finding a cause you believe you can build your business around.

Key 3: Be Willing to Pay the Price

Success requires paying the price. Be willing to pay the price for your dreams.  Wanting a big house, a luxury car and a million dollars in the bank is all very nice, and most of us want these things – but are you willing to pay the price to be rich and successful?  Are you willing to put in the time it takes to learn what you need and then carry out the necessary actions?

This is one of the major differences between those who achieve what they want and those who don’t.

Key 4: Stay Focused

3 Coloured Keys

Every day we’re bombarded with hundreds of tasks, phone calls, messages, emails all competing for our time.  Focusing is an essential part of doing what it takes. It requires giving up some things in the present in order to invest your time in something that will pay off big-time later.

Focus requires getting organised, task management and motivation. Living life on purpose requires focus. Focus is far easier for those who take responsibility for living their life on purpose.

Key 5: Become An Expert in Your Field

One striking factor all successful people have in common is how seriously they take their profession. They strive to be the best at what they do and do almost anything to improve.

If someone followed you around all day with a video camera, would you be proud of the resultant recording?

Make the decision today to work at being the best in your field by finding out what the “best” in your field are doing then learn to do what they do, and improve on it.

Key 6: Write Out a Plan for Achieving Your Goals

Computer keyboard

Successful people write down their goals (their aspirations or intentional outcomes) and create a scheduled action plan for how they are going to achieve them.

A longer-term goal that isn’t written down is merely a wish or a fantasy.

Trying to reach your goals without a plan is like trying to drive from London to Lisbon without a map.

Click here for a guide on planning and achieving goals.

Key 7: Never Give Up

Never, ever, ever give up (Winston Churchill).

When you’re fully committed to achieving your goal, giving up is not an option. You must be willing to do whatever it takes to make it happen. It is obvious that you will never discover how to be rich and successful if you give up trying. This does not mean there will be no setbacks! But it means that every time you fall. you must get up and try again.


Perseverance is an awesome force.  As someone once said, “inch by inch it’s a cinch”. Never give up! Keep on going like a dripping tap (LOL), and eventually, sooner or later, you’ll get there.

Jack Canfield and Mark Hanson were turned down by 30 publishers when they submitted the first “Chicken Soup for the Soul” book.  Instead of giving up, they stayed focused on their goal and did four or five interviews per day for radio, TV, and newspapers, for five days a week for a whole year.  Eventually, a small publisher decided to take a chance, and as you probably know, it became a best-seller that spawned an entire series that have sold more than 10 million copies. They simply kept going.

Key 8: Don’t Delay

2 Brass Keys On Wire

None of us knows how much time we have left to accomplish our dreams, and we must remember that we don’t have forever. The clock is always ticking, and sooner or later our number comes up and we’re gone. We can’t manage time but we can manage what we do with it.

Successful achievers know this too, and they don’t view it as a “negative”.  Achievers use it to “spur them on”.  They go after what they want as soon as they can, as energetically and passionately as possible, for as long a time as they have.

Summary: Now Is The Time

The past is passed.
We lived the past in “the now” of that time; it can’t be lived again.
Each day that we move forward into the future, we are again in “the now”.
Right now is the only time we ever have.
When we achieve our dreams it’ll also be in “the now”.
Now is the moment to figure out what we want.
Now is the moment to figure out how to get there.
Now is the time to take the next step.
Make the most of now, there is no other time!

If you have any questions, please reach out, add a comment or contact me.
If you think others might find it useful, please share…

Richard B

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2 thoughts on “How To Be Rich and Successful: 8 Secrets”

  1. Great article. Be willing to pay the price is so true. So many people today want instant gratification, and want things given to them. This reminds me of a saying, “Don’t wish it were easier, wish you were better”. If it was so easy, everyone would be doing it.

    I actually just heard the phrase the other day, “inch by inch it’s a cinch”. It was followed with, “yard by yard is hard”. That phrase has stuck in my mind, as sure as one that I’ll remember.

    Don’t ever give up! ?

    • Hi Willow
      Thank you for your thoughtful comment.
      A challenge is that most people already intellectually ‘know’ the 8 points in my post; unfortunately most people don’t walk the talk, they just put lip service to the ideas. I would love to find good ways to encourage people to take the ideas properly onboard.
      Best wishes


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